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ERLUME
A hand moving slowly through smooth, shining hair

ERLUME

Professional haircare, refined.

A house

A professional haircare house, concerned with one moment: the finish.

Long luminous hair moving through warm light
A slow ribbon of translucent serum catching warm light

Texture

Smooth. Soft. Luminous. Moving freely.

The treatment

A professional finishing treatment.

For wet or dry hair. For the salon chair, and for the rest of the day.

  • SmoothnessObjective
  • ShineObjective
  • Frizz controlObjective
  • Lightweight feelObjective
  • Wet or dry applicationObjective
  • Take-anywhere sizeObjective
To be confirmedPerformance and ingredient claims will be published once formulation and testing are final.

Origin

Created for the professional finish.

Developed with the standards of salon work in mind: precise application, a controlled result, and a finish that holds up to a stylist's eye.

Placeholder — full origin story to be confirmed

The ritual

In the chair. Then all day.

  1. 01

    Prepare

    Instructions to be confirmed after testing.

  2. 02

    Apply

    Instructions to be confirmed after testing.

  3. 03

    Finish

    Instructions to be confirmed after testing.

The ERLUME bottle in frosted glass with a gold pump, standing in soft warm light

ERLUME

Product name — to be confirmed

Professional Finishing Treatment

65 ml · €38.50

Details

For professionals

Made to belong on your station.

  1. Discover
  2. Request sampleSoon
  3. ExperienceSoon
  4. LearnSoon
  5. TrialSoon
  6. RecommendSoon
  7. RetailSoon
  8. ReorderSoon

Enter the ERLUME world

Occasional letters on the finish, new formulas and journal pieces. [Editable copy]